about US
our story
4K means focus and clarity.
We're an independent rep group serving the NY Metro commercial furniture market with a direct-employee mindset. That means the brands we carry get the attention they deserve, and the partners we work with get a rep who's available, knows the product, and follows through.
We're a resource. For the dealers who need strong solutions and clear answers, and for the designers who need a rep that's engaged from concept through close. We're here to help you navigate a market that doesn't slow down for anyone.
We're here to make your life easier. Let's get to work.
who's in your corner
Meet Eric
Founded by Eric Reitter, 4K Group grew out of 23 years of working in and alongside dealers, manufacturers, and installation teams in this market. That experience shapes how we show up for every partner. Understanding the pressures on both sides of a project, and doing our best to make the process a little smoother for everyone involved.
here to help.
Start a conversation with our team or take a look at our brands to learn more.